關於動娛
About Us
We are not the agency that discovered sport. We are the agency that grew up in it.
How We Got Here
There is a difference between knowing sport as a marketing channel and actually living inside the industry.
Sportertainment was not built from a gap in the market. It was built from firsthand experience of what happens when sports events in Hong Kong do not have the right professional support behind them.
Our founder Elson Ho spent over a decade as a sports broadcaster, reporter and commentator, covering events including the FIFA World Cup and the Olympic Games. During that time, he watched genuinely great sporting moments get undercapitalised because the marketing, production and media strategy around them was not up to the standard those events deserved.
In 2018, he started Sportertainment to change that. Since then, we have worked with well-known corporations and international brands across Hong Kong's sporting landscape, delivering events and campaigns built on real sports knowledge and a genuine investment in the outcome.
Meet the Founder
(Sports x Entertainment)
©2026
Elson Ho 何振然
Founder & Managing Director
Elson did not start out wanting to run a marketing agency. He started out wanting to cover sport.
After studying Journalism and Communications, he spent more than ten years as a host, commentator and reporter, covering the FIFA World Cup, the Olympic Games and a range of other international sporting events. Along the way, he built relationships with athletes, associations and media organisations that you can only build by being genuinely present in that world for a long time.
By the time he founded Sportertainment in 2018, he had a clear picture of what was missing. Hong Kong's sports scene had real energy, real talent and real audiences. What it often lacked was an agency with the inside knowledge to translate all of that into events and campaigns people would actually remember.
That is still the problem he is solving.
FIFA World Cup
Olympic Games
Sports Broadcasting
Journalism & Communications
Hong Kong Sport
Why Us
(Sports x Entertainment)
©2026
What sets us apart
Most agencies learn about sport from a brief. We learned it from the sidelines. Here is what that difference actually looks like in practice.
We live in sport
We do not research Hong Kong's sports scene when a brief arrives. We live in it. Our team knows the governing bodies, the media and the communities, and that shapes everything we do.
Relationships that open doors
Our media contacts, athlete relationships and sports association connections have been built over more than a decade. When we reach out on a client's behalf, people respond.
Everything under one roof
One team handles strategy, production, PR and media. No briefing multiple agencies, no gaps between handoffs. Just a single team that knows your brief inside out.
關於動娛
About Us
Whether it’s through stunning designs or seamless user experiences, I’m dedicated to delivering work that inspires and resonates.
How We Got Here
There is a difference between knowing sport as a marketing channel and actually living inside the industry.
Sportertainment was not built from a gap in the market. It was built from firsthand experience of what happens when sports events in Hong Kong do not have the right professional support behind them.
Our founder Elson Ho spent over a decade as a sports broadcaster, reporter and commentator, covering events including the FIFA World Cup and the Olympic Games. During that time, he watched genuinely great sporting moments get undercapitalised because the marketing, production and media strategy around them was not up to the standard those events deserved.
In 2018, he started Sportertainment to change that. Since then, we have worked with well-known corporations and international brands across Hong Kong's sporting landscape, delivering events and campaigns built on real sports knowledge and a genuine investment in the outcome.
Meet the Founder
©2026
Elson Ho 何振然
Founder & Managing Director
Elson did not start out wanting to run a marketing agency. He started out wanting to cover sport.
After studying Journalism and Communications, he spent more than ten years as a host, commentator and reporter, covering the FIFA World Cup, the Olympic Games and a range of other international sporting events. Along the way, he built relationships with athletes, associations and media organisations that you can only build by being genuinely present in that world for a long time.
By the time he founded Sportertainment in 2018, he had a clear picture of what was missing. Hong Kong's sports scene had real energy, real talent and real audiences. What it often lacked was an agency with the inside knowledge to translate all of that into events and campaigns people would actually remember.
That is still the problem he is solving.
FIFA World Cup
Olympic Games
Sports Broadcasting
Journalism & Communications
Hong Kong Sport
Why Us
©2026
What sets us apart
Most agencies learn about sport from a brief. We learned it from the sidelines. Here is what that difference actually looks like in practice.
We live in sport
We do not research Hong Kong's sports scene when a brief arrives. We live in it. Our team knows the governing bodies, the media and the communities, and that shapes everything we do.
Relationships that open doors
Our media contacts, athlete relationships and sports association connections have been built over more than a decade. When we reach out on a client's behalf, people respond.
Everything under one roof
One team handles strategy, production, PR and media. No briefing multiple agencies, no gaps between handoffs. Just a single team that knows your brief inside out.
關於動娛
About Us
Whether it’s through stunning designs or seamless user experiences, I’m dedicated to delivering work that inspires and resonates.
How We Got Here
There is a difference between knowing sport as a marketing channel and actually living inside the industry.
Sportertainment was not built from a gap in the market. It was built from firsthand experience of what happens when sports events in Hong Kong do not have the right professional support behind them.
Our founder Elson Ho spent over a decade as a sports broadcaster, reporter and commentator, covering events including the FIFA World Cup and the Olympic Games. During that time, he watched genuinely great sporting moments get undercapitalised because the marketing, production and media strategy around them was not up to the standard those events deserved.
In 2018, he started Sportertainment to change that. Since then, we have worked with well-known corporations and international brands across Hong Kong's sporting landscape, delivering events and campaigns built on real sports knowledge and a genuine investment in the outcome.
Meet the Founder
(Sports x Entertainment)
©2026
Elson Ho 何振然
Founder & Managing Director
Elson did not start out wanting to run a marketing agency. He started out wanting to cover sport.
After studying Journalism and Communications, he spent more than ten years as a host, commentator and reporter, covering the FIFA World Cup, the Olympic Games and a range of other international sporting events. Along the way, he built relationships with athletes, associations and media organisations that you can only build by being genuinely present in that world for a long time.
By the time he founded Sportertainment in 2018, he had a clear picture of what was missing. Hong Kong's sports scene had real energy, real talent and real audiences. What it often lacked was an agency with the inside knowledge to translate all of that into events and campaigns people would actually remember.
That is still the problem he is solving.
FIFA World Cup
Olympic Games
Sports Broadcasting
Journalism & Communications
Hong Kong Sport
Why Us
(Sports x Entertainment)
©2026
What sets us apart
Most agencies learn about sport from a brief. We learned it from the sidelines. Here is what that difference actually looks like in practice.
We live in sport
We do not research Hong Kong's sports scene when a brief arrives. We live in it. Our team knows the governing bodies, the media and the communities, and that shapes everything we do.
Relationships that open doors
Our media contacts, athlete relationships and sports association connections have been built over more than a decade. When we reach out on a client's behalf, people respond.
Everything under one roof
One team handles strategy, production, PR and media. No briefing multiple agencies, no gaps between handoffs. Just a single team that knows your brief inside out.